One of the most challenging things about being indie published is finding your readers. As a librarian, I know that every given book has an audience, somewhere. Finding that audience can be frustratingly difficult. When you don’t have thousands of dollars to buy advertising online, or don’t know the right people to help promote a book on their blogs, it’s hard to know what to do with the book that you just spent all that time working on.
And yes, for me this is personal. I think the books my husband wrote are pretty entertaining. He has a way of writing that makes it easy to imagine the story as a movie, watching it in your head as you read. (Could be because he started as a film major in college before switching to journalism, or because he is a serious movie fan who studies why movies work and why they don’t.) Even when I’m editing or proofreading his work, I find it difficult to focus on the task at hand because I get carried away. It’s hard to stop reading for such mundane things as getting some sleep or eating because I get engrossed in the story.
And, yes, most spouses would say that, but I’m not the only one who has said that about my husband’s books. Proofreaders return their copies to us with similar comments in addition to any corrections they think are needed. We use some of those comments when we go out to author events as advertising.
But in order to get into various book promotion sites, we need reviews. On blogs, in GoodReads, on Amazon, or any other book seller site. We need to find people who are willing to read a book written and published by an indie publisher, and publish their opinions of our books. We need those who enjoyed one of our books to let others know why they liked it. We need to let people know that there are now four books in the series, with book five in progress. We need reviews of all four books.
We need to reach those readers who like thrillers with a touch of horror at times. We need to reach those readers who like a female protagonist who is angry, capable, and determined. We need to reach those readers who like fast-paced action, edgy characters, and long-term revenge plots. Women with guns, masked serial killers, a body count in every book.
Are you one of those readers?